New week, new letter. And couldn’t start without thank you all for being more and more every week. And for the first time I’m sending it tonight, as I didn’t finished on time this morning…
There is a lot going on at LOBBY and can’t wait to share what we’ve been working on the past few months.
Because yes, people sometimes look at what we’re building and hit me with the same line: You’re doing too much.
I get it. From the outside, multiple projects look like dispersion. It looks like someone opening twenty tabs and calling it strategy. It’s a fair suspicion, because a lot of people do exactly that… and then wonder why nothing gets traction.
But I don’t think we’re building multiple things. I think we’re building one thing with multiple organs, that first, make me fucking happy every day, and then, that generated enough to confirm this is a direction to keep :) (feel free to ask me more details on this)
A single project is fragile. It lives or dies on one channel, one revenue stream, one season, one audience, one algorithm, one landlord, one lucky moment. An ecosystem is the opposite. It’s not more ideas. It’s one idea expressed through several parts that feed each other.
When someone tells me you’re doing too much, what I really hear is: I only know one definition of focus. The classic one.
Do one thing forever.
Stay in your lane.
Repeat until death.
I’m not against focus. I’m against fragility.
Real focus isn’t doing one thing. Real focus is knowing why you’re doing several things, and making sure they answer each other instead of competing for your attention.
If one project exists to keep another one alive, that’s not dispersion. That’s design.
Here’s the difference nobody explains properly:
