Why subscribe?
The LOBBY Letter is a weekly editorial about creative hospitality, written by Kevin Le Goff. It mixes ideas, strategies, stories from the field, and reflections on how to build places with soul.
Short. Clear. Honest. You can have access to publication archives here
What is Letter+ (paid version)
Letter+ is the extended, paid version of the Letter.
It gives you access to deeper content: weekly long-form analysis, frameworks, the full archive, the DESTINATIONS map, Journal Sessions, and behind-the-scenes from LOBBY Town and all the ecosystem from LOBBY
It’s built for people who want more than inspiration.
It’s for people who are building.
get the Substack app.
How is Letter+ different from the free Letter?
The free Letter shares one strong idea each week.
Letter+ takes you into the engine room:
deep dives (3–6x longer than the free letter)
strategic frameworks
playbooks you can use immediately
Perks & Advantages
Exclusive LOBBY Talks Episodes
access to every past edition
Access to our events
curated destinations and hospitality inspiration
If the free Letter is the spark, Letter+ is the fire.
To learn more about the tech platform that powers this publication, visit Substack.com.
Who is it for?
For hoteliers, future hoteliers, designers, architects, brand builders, operators, restaurateurs, F&B founders, hospitality students, house renovators, creative entrepreneurs, and anyone building places with identity.
Beginner or experienced, it works for both.
If you’re curious and want to think deeper about hospitality, you belong here.
Is Letter+ worth the price?
If you’re building a hotel, a house, a restaurant, a café, a brand, or a place of any kind. Letter+ will save you time, money, mistakes, and confusion.
Most readers say a single deep dive or framework already pays for the subscription.
