Sometimes I want to quit.

But you don’t quit a business you love on a tired day right?

8 hrs ago • Kevin Le Goff

4

3

1

What should I not fuck up with the money I have?

Hi all,

Sep 1 • Kevin Le Goff

4

1

August 2026

The weather is the new location

Hi all,

Aug 25 • Kevin Le Goff

11

2

2

July 2026

Summer conclusion after 50+ letters

I went back through all 50+ letters. Every one of them, from the first messy batch in November to last week.

Jul 21 • Kevin Le Goff

7

1

Don’t believe the opening week

The other day, I started a workshop with one of our client telling us that the deadline to get the brand ready was the opening.

Jul 14 • Kevin Le Goff

4

The invisible revenue of a place.

As you know, through LOBBY Studio, we craft places for others by creating a concept that includes all the narrative part and brand identity.

Jul 7 • Kevin Le Goff

10

1

June 2026

The guest you want vs. the guest who pays.

There is a guest we all have in mind when we start building a place.

Jun 30 • Kevin Le Goff

9

Is our hotel brand, the permission to charge more?

Not sending the LOBBYLetter at 6.30am anymore as we now have a daughter sleeping way better, so here I am, finishing this letter at 6.48am.

Jun 23 • Kevin Le Goff

2

1

The hospitality timeline nobody respects.

It's the LOBBYLetter birthday, so this letter is free, and for paid subscribers, you'll receive a present by the end of the day.

Jun 16 • Kevin Le Goff

16

Don't rebrand the mess.

please don't. Just wait a little.

Jun 10 • Kevin Le Goff

4

I built for people like me. That was the mistake.

I promised I would write every Tuesday, but its not an easy one… :)

Jun 2 • Kevin Le Goff

6

May 2026

The smallest possible version of hospitality

I’m sure you came through this picture of a coffee machine in the back of a car.

May 26 • Kevin Le Goff

5

1